CROS - Tenset Gem

Tenset launchpad is not slowing down any time soon! We are excited to announce a powerful project that will be featuring on the launchpad this month: CROS!

Cros Chain is a cutting-edge Ethereum L2 and AI platform for in-game advertising. Connecting developers, advertisers, and 3 billion players. Cros enables developers to monetize their games and advertisers to reach billions of players across mobile, PC, console, and gaming metaverses with non-disruptive ads that are part of the gameplay.

What makes Cros unique?

Cros is the world’s most advanced in-game advertising platform. Cros AI decentralized in-game advertising infrastructure helps advertisers reach gamers via intrinsic in-game ads that complement the experience, and developers monetize their games while respecting gameplay.

Roadmap

The product roadmap is divided into two core phases. The first phase focuses on building core platform and empowering the game publishers, creators and advertisers. The second phase is about decentralization and scaling the ad infrastructure for other gaming platforms and virtual worlds.

Note that the technology primitives such as modularity, composability, safety & security, and interoperability will be an integral part of the quarterly milestones.

CROS Token Utility

The $CROS token has four distinct utility functions: Staking, Validation, Governance, and Payments.

Cros revenue is generated from in-game ad impressions like Google, Meta, TikTok, etc. Ad revenues are then shared between Cros, game developers, and billions of players.

$CROS token has to be staked:

By game players and developers to earn ad revenues.
By advertisers paying for ads with $CROS token to get discounts and cashback.
By community, investors, and partners to participate in Cros governance.
By validators to validate ad impressions on Cros L2 chain.

Marketing strategy

Firstly, they aim to engage 80,000 to 100,000 native Web3 community members, leveraging their already substantial Twitter following of over 300,000. This initial phase is crucial for introducing Cros to the Web3 community, showcasing how developers can monetize their games and advertisers can seamlessly reach billions of players across various platforms, including mobile, PC, console, and gaming metaverses, through non-disruptive in-game ads. Following this, they target 10,000 to 1 million users from the traditional gaming market, emphasizing the symbiotic relationship between traditional gamers and Cros's innovative advertising solutions. Web3 veterans will mentor traditional game developers on the benefits of integrating non-disruptive ads into their games.

In the final phase, they focus on enhancing social engagement within the Cros platform and games, encouraging the formation of guild communities. These guilds not only provide a space for players to collaborate and grow together but also serve as hubs for developers and advertisers to interact, exchange ideas, and refine their monetization and advertising strategies.

Key components of their marketing strategy include community engagement initiatives, influencer partnerships, strategic PR campaigns highlighting Cros's unique value proposition in enabling developers to monetize their games and advertisers to reach billions of players across diverse gaming platforms, as well as providing sneak peeks and beta tests to generate excitement and anticipation within the gaming community.

Team

Top Tier Engineers and Industry Experts with a vision of building the web3 better, faster, and safer

Sachin Agrawal - Cofounder

Having spent over a decade at Microsoft building high performance products, Sachin is now focusing on creating a participatory & collaborative infrastructure at Cros.

Ahmed Salama - Cofounder

After spending nearly a decade at Google building marketing, performance-oriented platforms & products, he aims to build a participatory & collaborative infrastructure for brands & advertising on games using Web3 & blockchain technology.

Partners

Top VCs and strategic partners have come together to support their vision of revolutionizing gaming for 3 billion people including including Emerge Capital, DWF Labs, NxGen, BitsCrunch, Travala, GameFi.